Measure Marketing ROI

Bridge the gap between sales and marketing.

Connect campaign data with closed deals.

Supercharge your marketing with the power of Analytics in CallRail.

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Install

Create a website property and add our javascript snippet to your website

Configure

Add attribution fields to CallRail and add hidden fields to your conversion forms

Discover

View source, medium, and campaign data inside CallRail

Custom Sales Reports

Build custom sales reports for CallRail with insightful dashboards and measure the KPI's that matters to your company.

Track all of your marketing efforts based on KPI's defined by you. Supercharge your sales with custom analyst reports.

Track All UTM Parameters For Every Lead In CallRail

First Interaction

First Interaction Referrer

First Interaction Source

First Interaction Medium

First Interaction Campaign

First Interaction Content

First Interaction Term

First Interaction Landing Page

First Interaction Session Duration

First Interaction Page Visits

Last Interaction

Last Interaction Referrer

Last Interaction Source

Last Interaction Medium

Last Interaction Campaign

Last Interaction Content

Last Interaction Term

Last Interaction Landing Page

Last Interaction Session Duration

Last Interaction Page Visits

Customer Behavior

Journey By Source

Journey By Medium

Journey By Campaign

Exclude Sources

Exclude Mediums

Exclude Campaigns

Device

Browser

Location

Don't Rely Soley On Your Advertiser's Analytics

Define your own parameters for attribution and take control of your Analytics. Get instant source, medium, campaign, and keyword data directly into CallRail when a visitor converts so your sales team has the data they need to close deals and refine and optimize their marketing strategy.

What is CallRail?

CallRail is an intuitive and powerful call tracking solution that measures call conversions from search, offline and digital marketing campaigns, including PPC keywords. Call recording allows you to easily qualify leads, improve customer service and coach your staff. The software also makes it easier for you to review and annotate phone calls. CallRail is the leading provider of marketing software to businesses who want a single attribution platform to capture the journey from visitors to leads, to customers.

Benefits of using CallRail?

CallRail assists you in understanding which sites, campaigns and search words are driving conversations. Knowing more about the customer ultimately results in more closed deals and enhanced revenues. Call tracking tools allow you to manage multiple locations, clients or even companies from a single account, helping you to improve your ROI.

Why use CallRail?

With CallRail, all of the minutiae of call tracking and scoring are handled by an easy and intuitive system. The options are right there for scoring and playback is simple a process. It tracks your phone calls from online and offline marketing campaigns, provides insight into which campaigns are working best, and records your calls for lead qualification and coaching to increase call conversion rates. CallRail also integrates with Facebook, Google Analytics, AdWords, Wordpress, and many other software products.

What is Google Analytics?

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. It is the most widely used web analytics service on the web. In addition, Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps.

Benefits of using Google Analytics?

With Google Analytics, you can track ROI for your online marketing. It gives you insights on how users find and use your website. Google Analytics helps you make decisions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.

Why use Google Analytics?

You can tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website. With Google Analytics, you can also sift & sort your visitors with dozens of dimensions and you can seamlessly integrate Google Products like your Ads account & Search Console. With the help of analytics you can grow and scale your company to new heights.

Attributio has been extremely helpful and helped us to tackle one of the most complicated Google Analytics projects. Not only did they help to solve the issue but kept us up to date regarding all steps throughout the project. Highly recommended experts!
Andrew Chishchevoy - CEO, Brokermint

My best experience with Business Intelligence Consultants so far. Attributio has great planning & communication, and their work is top notch. I always had confidence that they were capable and thorough to handle the project every step of the way. Would certainly hire them again. Thanks Attributio
David Haskins - CEO, Haskins & Company

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