Install

Create a website property and add our javascript snippet to your website

Configure

Add attribution fields to Unbounce and add hidden fields to your conversion forms

Discover

View source, medium, and campaign data inside Unbounce

Track All UTM Parameters For Every Lead In Unbounce


First Interaction

  • First Interaction Referrer
  • First Interaction Source
  • First Interaction Medium
  • First Interaction Campaign
  • First Interaction Content
  • First Interaction Term
  • First Interaction Landing Page
  • First Interaction Session Duration
  • First Interaction Page Visits
  • Last Interaction

  • Last Interaction Referrer
  • Last Interaction Source
  • Last Interaction Medium
  • Last Interaction Campaign
  • Last Interaction Content
  • Last Interaction Term
  • Last Interaction Landing Page
  • Last Interaction Session Duration
  • Last Interaction Page Visits
  • Customer Behavior

  • Journey By Source
  • Journey By Medium
  • Journey By Campaign
  • Exclude Sources
  • Exclude Mediums
  • Exclude Campaigns
  • Device
  • Browser
  • Location

  • Don't Rely Soley On Your Advertiser's Analytics


    Define your own parameters for attribution and take control of your Analytics. Get instant source, medium, campaign, and keyword data directly into Unbounce when a visitor converts so your sales team has the data they need to close deals and refine and optimize their marketing strategy.


    What is Unbounce?

    Unbounce is a conversion optimization platform that is used to create landing pages (pages dedicated to a single goal within an overall marketing campaign) and overlays (targeted calls-to-action that can be launched on any web page) to generate leads, clickthroughs, signups, etc. Whatever a conversion is to your business or campaign, Unbounce will get you more of them. The software was launched in 2010 along with the Unbounce blog, which was written by co-founder Oli Gardner.

    Benefits of using Unbounce?

    With Unbounce, you can create and optimize dedicated landing pages that prompt your visitors with one focused goal instead of leaving them to wander a site full of distractions. It has drag-and-drop functionality, lead generation, and CRM integration that will empower you with the agility, speed and customization you need to launch and iterate campaigns for maximum conversion.

    Why use Unbounce?

    If you want to quickly build and publish landing pages, Unbounce will help you do that. With Unbounce, you can easily create variants for testing and have excellent templates and third-party sources like ThemeForest for more templates. Unbounce’s landing page builder makes it incredibly easy to put your own designs on its templates with a lot more freedom than you may be used to with other platforms. It also has a dynamic text replacement feature to make your personalization fast and easy to implement.

    What is Google Analytics?

    Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. It is the most widely used web analytics service on the web. In addition, Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps.

    Benefits of using Google Analytics?

    With Google Analytics, you can track ROI for your online marketing. It gives you insights on how users find and use your website. Google Analytics helps you make decisions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.

    Why use Google Analytics?

    You can tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website. With Google Analytics, you can also sift & sort your visitors with dozens of dimensions and you can seamlessly integrate Google Products like your Ads account & Search Console. With the help of analytics you can grow and scale your company to new heights.

    Attributio has been extremely helpful and helped us to tackle one of the most complicated Google Analytics projects. Not only did they help to solve the issue but kept us up to date regarding all steps throughout the project. Highly recommended experts!

    Andrew Chishchevoy - CEO, Brokermint

    My best experience with Business Intelligence Consultants so far. Attributio has great planning & communication, and their work is top notch. I always had confidence that they were capable and thorough to handle the project every step of the way. Would certainly hire them again. Thanks Attributio

    David Haskins - CEO, Haskins & Company

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