Measure Marketing ROI

Bridge the gap between sales and marketing.

Connect campaign data with closed deals.

Supercharge your marketing with the power of Analytics in Base CRM.

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Install

Create a website property and add our javascript snippet to your website

Configure

Add attribution fields to Base CRM and add hidden fields to your conversion forms

Discover

View source, medium, and campaign data inside Base CRM

Custom Sales Reports

Build custom sales reports for Base CRM with insightful dashboards and measure the KPI's that matters to your company.

Track all of your marketing efforts based on KPI's defined by you. Supercharge your sales with custom analyst reports.

Track All UTM Parameters For Every Lead In Base CRM

First Interaction

First Interaction Referrer

First Interaction Source

First Interaction Medium

First Interaction Campaign

First Interaction Content

First Interaction Term

First Interaction Landing Page

First Interaction Session Duration

First Interaction Page Visits

Last Interaction

Last Interaction Referrer

Last Interaction Source

Last Interaction Medium

Last Interaction Campaign

Last Interaction Content

Last Interaction Term

Last Interaction Landing Page

Last Interaction Session Duration

Last Interaction Page Visits

Customer Behavior

Journey By Source

Journey By Medium

Journey By Campaign

Exclude Sources

Exclude Mediums

Exclude Campaigns

Device

Browser

Location

Don't Rely Soley On Your Advertiser's Analytics

Define your own parameters for attribution and take control of your Analytics. Get instant source, medium, campaign, and keyword data directly into Base CRM when a visitor converts so your sales team has the data they need to close deals and refine and optimize their marketing strategy.

What is Base CRM?

Base CRM is a modern, easy-to-use Sales Force Automation (or SFA) solution that was built with the needs of salespeople in mind. On September 10, 2018 Base (now Sell) was acquired by Zendesk so service and sales teams can better collaborate and improve the customer experience. Like Zendesk, Base was designed to make your job easier. Now called Zendesk Sell, it allows you to manage sales, track leads and engage proactively with customers from anywhere. The system features a standalone sales automation module with options for integrated channel management and web self-service capabilities. It has native applications for iOs, Android and Windows phones.

Benefits of using Base CRM?

Acting as a Sales Force Automation (SFA) tool, Zendesk Sell (formerly Base CRM) can enhance your productivity, processes, and pipeline visibility for your sales teams. You can access support tickets directly from Sell making your conversation with a customer visible across the organization because it has a feature that puts all customer interactions in one dynamic interface for an efficient and seamless process. You can funnel leads from multiple sources including websites, spreadsheets or any marketing platform.

Why use Base CRM?

If you want to establish and monitor your sales process, quotas and goals for specific teams and reps via smartphone or other mobile devices, Zendesk Sell (formerly Base CRM) will let you do that because it has a sales reporting feature. It will enable you to capture, organize and properly track leads. Also you don’t have to configure third party tools to making calls, tracking data, and recording them.

What is Google Analytics?

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. It is the most widely used web analytics service on the web. In addition, Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps.

Benefits of using Google Analytics?

With Google Analytics, you can track ROI for your online marketing. It gives you insights on how users find and use your website. Google Analytics helps you make decisions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.

Why use Google Analytics?

You can tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website. With Google Analytics, you can also sift & sort your visitors with dozens of dimensions and you can seamlessly integrate Google Products like your Ads account & Search Console. With the help of analytics you can grow and scale your company to new heights.

Attributio has been extremely helpful and helped us to tackle one of the most complicated Google Analytics projects. Not only did they help to solve the issue but kept us up to date regarding all steps throughout the project. Highly recommended experts!
Andrew Chishchevoy - CEO, Brokermint

My best experience with Business Intelligence Consultants so far. Attributio has great planning & communication, and their work is top notch. I always had confidence that they were capable and thorough to handle the project every step of the way. Would certainly hire them again. Thanks Attributio
David Haskins - CEO, Haskins & Company

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