Install

Create a website property and add our javascript snippet to your website

Configure

Add attribution fields to Odoo and add hidden fields to your conversion forms

Discover

View source, medium, and campaign data inside Odoo

Track All UTM Parameters For Every Lead In Odoo


First Interaction

  • First Interaction Referrer
  • First Interaction Source
  • First Interaction Medium
  • First Interaction Campaign
  • First Interaction Content
  • First Interaction Term
  • First Interaction Landing Page
  • First Interaction Session Duration
  • First Interaction Page Visits
  • Last Interaction

  • Last Interaction Referrer
  • Last Interaction Source
  • Last Interaction Medium
  • Last Interaction Campaign
  • Last Interaction Content
  • Last Interaction Term
  • Last Interaction Landing Page
  • Last Interaction Session Duration
  • Last Interaction Page Visits
  • Customer Behavior

  • Journey By Source
  • Journey By Medium
  • Journey By Campaign
  • Exclude Sources
  • Exclude Mediums
  • Exclude Campaigns
  • Device
  • Browser
  • Location

  • Don't Rely Soley On Your Advertiser's Analytics


    Define your own parameters for attribution and take control of your Analytics. Get instant source, medium, campaign, and keyword data directly into Odoo when a visitor converts so your sales team has the data they need to close deals and refine and optimize their marketing strategy.


    What is Odoo?

    Odoo, an acronym for On Demand Open Object, is also known as Open ERP and was founded by Fabien Pinckaers in 2005. Odoo is a large collection of business-related applications and modules. All of these basic modules are collectively called Enterprise Resource Planning software. Odoo ERP has more than 14,000 third party Apps/Plugins available in its app store. In 2014, OpenERP moved beyond the boundaries of traditional ERP players and the company was renamed Odoo, a name without restrictions, to allow the company to grow in whichever direction.

    Benefits of using Odoo?

    Odoo is an ERP system and a cloud-based website builder that lets you create sites and manage online operations. The open source model of Odoo has allowed thousands of developers and business experts to build hundreds of apps in just a few years. It is a complex tool that can replace many different solutions. Odoo apps are perfectly integrated to each other, allowing you to fully automate your business processes.

    Why use Odoo?

    With strong technical foundations, Odoo's framework is unique. It provides top notch usability that scales across all apps. The significant advantage of Odoo is its intuitive interface. The builder comes with a simple drag & drop editor that allows you to quickly manage your content. Usability improvements made on Odoo will automatically apply to all of our fully integrated apps. That way, Odoo evolves much faster than any other solution.

    What is Google Analytics?

    Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. It is the most widely used web analytics service on the web. In addition, Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps.

    Benefits of using Google Analytics?

    With Google Analytics, you can track ROI for your online marketing. It gives you insights on how users find and use your website. Google Analytics helps you make decisions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.

    Why use Google Analytics?

    You can tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website. With Google Analytics, you can also sift & sort your visitors with dozens of dimensions and you can seamlessly integrate Google Products like your Ads account & Search Console. With the help of analytics you can grow and scale your company to new heights.

    Attributio has been extremely helpful and helped us to tackle one of the most complicated Google Analytics projects. Not only did they help to solve the issue but kept us up to date regarding all steps throughout the project. Highly recommended experts!

    Andrew Chishchevoy - CEO, Brokermint

    My best experience with Business Intelligence Consultants so far. Attributio has great planning & communication, and their work is top notch. I always had confidence that they were capable and thorough to handle the project every step of the way. Would certainly hire them again. Thanks Attributio

    David Haskins - CEO, Haskins & Company

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