Pardot

Measure Marketing ROI

Bridge the gap between sales and marketing.

Connect campaign data with closed deals.

Supercharge your marketing with the power of Analytics in Pardot.

Start Free Trial

Install

Create a website property and add our javascript snippet to your website

Configure

Add attribution fields to Pardot and add hidden fields to your conversion forms

Discover

View source, medium, and campaign data inside Pardot

Custom Sales Reports

Build custom sales reports for Pardot with insightful dashboards and measure the KPI's that matters to your company.

Track all of your marketing efforts based on KPI's defined by you. Supercharge your sales with custom analyst reports.

Track All UTM Parameters For Every Lead In Pardot

First Interaction

First Interaction Referrer

First Interaction Source

First Interaction Medium

First Interaction Campaign

First Interaction Content

First Interaction Term

First Interaction Landing Page

First Interaction Session Duration

First Interaction Page Visits

Last Interaction

Last Interaction Referrer

Last Interaction Source

Last Interaction Medium

Last Interaction Campaign

Last Interaction Content

Last Interaction Term

Last Interaction Landing Page

Last Interaction Session Duration

Last Interaction Page Visits

Customer Behavior

Journey By Source

Journey By Medium

Journey By Campaign

Exclude Sources

Exclude Mediums

Exclude Campaigns

Device

Browser

Location

Don't Rely Soley On Your Advertiser's Analytics

Define your own parameters for attribution and take control of your Analytics. Get instant source, medium, campaign, and keyword data directly into Pardot when a visitor converts so your sales team has the data they need to close deals and refine and optimize their marketing strategy.

What is Pardot?

Pardot is a Software as a Service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It was founded in 2007 in Atlanta and the system initially integrated with a number of CRM tools, including Salesforce. In 2012, Indianapolis-based Exact Target acquired Pardot and was shortly thereafter acquired by Salesforce. Today there are two Salesforce marketing automation products – Pardot and Marketing Cloud.

Benefits of using Pardot?

With Pardot, you can be confident that you are speaking to the right person at the right time in the right language. Pardot gives you a central location to manage your projects and reports. It tracks prospects as they interact with your company across your entire marketing channel and is customizable, so you can adjust it to fit your company needs. Pardot enables you to track and measure the effectiveness of your communications, gain insight on user behavior, and personalize content across campaigns based on any number of specific criteria.

Why use Pardot?

Pardot is built with ease of use in mind, but it doesn't come at the cost of scale. Its intuitive interface guides you as you build your best campaigns ever. Pardot supports up to 10,000 email addresses with its base package and you can buy blocks beyond that to fit your needs. It provides a full solution that helps you create meaningful connections, generate more pipeline, and empower sales to close more deals.

What is Google Analytics?

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. It is the most widely used web analytics service on the web. In addition, Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps.

Benefits of using Google Analytics?

With Google Analytics, you can track ROI for your online marketing. It gives you insights on how users find and use your website. Google Analytics helps you make decisions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.

Why use Google Analytics?

You can tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website. With Google Analytics, you can also sift & sort your visitors with dozens of dimensions and you can seamlessly integrate Google Products like your Ads account & Search Console. With the help of analytics you can grow and scale your company to new heights.

Attributio has been extremely helpful and helped us to tackle one of the most complicated Google Analytics projects. Not only did they help to solve the issue but kept us up to date regarding all steps throughout the project. Highly recommended experts!
Andrew Chishchevoy - CEO, Brokermint

My best experience with Business Intelligence Consultants so far. Attributio has great planning & communication, and their work is top notch. I always had confidence that they were capable and thorough to handle the project every step of the way. Would certainly hire them again. Thanks Attributio
David Haskins - CEO, Haskins & Company

Do you want to find out more?

Our Clients

Friends - Boopis - Rezque - Keystor - Options Value - Xtractor - Email Parser