Podio

Measure Marketing ROI

Bridge the gap between sales and marketing.

Connect campaign data with closed deals.

Supercharge your marketing with the power of Analytics in Podio.

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Install

Create a website property and add our javascript snippet to your website

Configure

Add attribution fields to Podio and add hidden fields to your conversion forms

Discover

View source, medium, and campaign data inside Podio

Custom Sales Reports

Build custom sales reports for Podio with insightful dashboards and measure the KPI's that matters to your company.

Track all of your marketing efforts based on KPI's defined by you. Supercharge your sales with custom analyst reports.

Track All UTM Parameters For Every Lead In Podio

First Interaction

First Interaction Referrer

First Interaction Source

First Interaction Medium

First Interaction Campaign

First Interaction Content

First Interaction Term

First Interaction Landing Page

First Interaction Session Duration

First Interaction Page Visits

Last Interaction

Last Interaction Referrer

Last Interaction Source

Last Interaction Medium

Last Interaction Campaign

Last Interaction Content

Last Interaction Term

Last Interaction Landing Page

Last Interaction Session Duration

Last Interaction Page Visits

Customer Behavior

Journey By Source

Journey By Medium

Journey By Campaign

Exclude Sources

Exclude Mediums

Exclude Campaigns

Device

Browser

Location

Don't Rely Soley On Your Advertiser's Analytics

Define your own parameters for attribution and take control of your Analytics. Get instant source, medium, campaign, and keyword data directly into Podio when a visitor converts so your sales team has the data they need to close deals and refine and optimize their marketing strategy.

What is Podio?

Podio is a cloud collaboration software that was founded in Denmark as Hoist by Jon Froda, Anders Pollas and Andreas Haugstrup Pedersen in early 2009 and was officially launched in March 2011. The software tries to be as flexible as possible to ensure they are the right fit for your business. Its flexibility lets you create your own tools or download as many as you want from an App Market.

Benefits of using Podio?

Podio organizes any aspect of your business operations, from team communication to project management and even software development. They do this through the use of apps, which you can custom-build or download via their app market. This approach ensures that the tool is flexible enough to organize any of your business’s needs.

Why use Podio?

Podio leverages the power of their apps through their App Market. Instead of having to create an app for processes seen in most businesses, Podio’s App Market gives you access to tons of pre-made apps. Podio’s flexibility and great features come together to make a superb collaboration experience for you and your business.

What is Google Analytics?

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. It is the most widely used web analytics service on the web. In addition, Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps.

Benefits of using Google Analytics?

With Google Analytics, you can track ROI for your online marketing. It gives you insights on how users find and use your website. Google Analytics helps you make decisions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.

Why use Google Analytics?

You can tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website. With Google Analytics, you can also sift & sort your visitors with dozens of dimensions and you can seamlessly integrate Google Products like your Ads account & Search Console. With the help of analytics you can grow and scale your company to new heights.

Attributio has been extremely helpful and helped us to tackle one of the most complicated Google Analytics projects. Not only did they help to solve the issue but kept us up to date regarding all steps throughout the project. Highly recommended experts!
Andrew Chishchevoy - CEO, Brokermint

My best experience with Business Intelligence Consultants so far. Attributio has great planning & communication, and their work is top notch. I always had confidence that they were capable and thorough to handle the project every step of the way. Would certainly hire them again. Thanks Attributio
David Haskins - CEO, Haskins & Company

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