Measure Marketing ROI

Bridge the gap between sales and marketing.

Connect campaign data with closed deals.

Supercharge your marketing with the power of Analytics in SAP CRM.

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Install

Create a website property and add our javascript snippet to your website

Configure

Add attribution fields to SAP CRM and add hidden fields to your conversion forms

Discover

View source, medium, and campaign data inside SAP CRM

Custom Sales Reports

Build custom sales reports for SAP CRM with insightful dashboards and measure the KPI's that matters to your company.

Track all of your marketing efforts based on KPI's defined by you. Supercharge your sales with custom analyst reports.

Track All UTM Parameters For Every Lead In SAP CRM

First Interaction

First Interaction Referrer

First Interaction Source

First Interaction Medium

First Interaction Campaign

First Interaction Content

First Interaction Term

First Interaction Landing Page

First Interaction Session Duration

First Interaction Page Visits

Last Interaction

Last Interaction Referrer

Last Interaction Source

Last Interaction Medium

Last Interaction Campaign

Last Interaction Content

Last Interaction Term

Last Interaction Landing Page

Last Interaction Session Duration

Last Interaction Page Visits

Customer Behavior

Journey By Source

Journey By Medium

Journey By Campaign

Exclude Sources

Exclude Mediums

Exclude Campaigns

Device

Browser

Location

Don't Rely Soley On Your Advertiser's Analytics

Define your own parameters for attribution and take control of your Analytics. Get instant source, medium, campaign, and keyword data directly into SAP CRM when a visitor converts so your sales team has the data they need to close deals and refine and optimize their marketing strategy.

What is SAP CRM?

SAP CRM is part of the SAP business suite that is used for many business processes. SAP CRM applications have been initially an integrated on-premise customer relationship management (CRM) software manufactured by SAP SE which targeted business software requirements for marketing, sales and service. CRM Analytics, a component of SAP CRM, enables your organization to gather all relevant information about various key factors such as a customer and analyze this knowledgebase to incorporate insights into operational processes and strategic decision-making.

Benefits of using SAP CRM?

If you want to stay connected to your customers, SAP CRM can help you do that. It helps you achieve customer expectations with the types of services and products that your customer actually needs. Your customer can get regular & actual information independent of the channel through which they contact your company.

Why use SAP CRM?

SAP CRM can implement customized business processes, integrate to other SAP and non-SAP systems, and help achieve CRM strategies. It manages your customer relationship and supports all your customer-focused business areas such as marketing, sales and service. It is implemented for different customer interaction channels such as Interaction Centre, Internet, and Mobile clients.

What is Google Analytics?

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. It is the most widely used web analytics service on the web. In addition, Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps.

Benefits of using Google Analytics?

With Google Analytics, you can track ROI for your online marketing. It gives you insights on how users find and use your website. Google Analytics helps you make decisions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.

Why use Google Analytics?

You can tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website. With Google Analytics, you can also sift & sort your visitors with dozens of dimensions and you can seamlessly integrate Google Products like your Ads account & Search Console. With the help of analytics you can grow and scale your company to new heights.

Attributio has been extremely helpful and helped us to tackle one of the most complicated Google Analytics projects. Not only did they help to solve the issue but kept us up to date regarding all steps throughout the project. Highly recommended experts!
Andrew Chishchevoy - CEO, Brokermint

My best experience with Business Intelligence Consultants so far. Attributio has great planning & communication, and their work is top notch. I always had confidence that they were capable and thorough to handle the project every step of the way. Would certainly hire them again. Thanks Attributio
David Haskins - CEO, Haskins & Company

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