Do Paid Ads Really Work?
What Channels Convert?
If you’ve dabbled in digital advertising and content marketing, you might find that your advertisers’ attribution reports don’t line up. That’s because they want credit for your conversions so you’ll spend more on their platforms.
If you’ve ever looked at a Google Analytics report, you’ll find that either you have a lot of Direct traffic or if you have some content, you get a lot of conversions through Organic traffic. The problem with these reports is that attribution is often defined within a 30 day window and attribution is based on a last-click model so you’ll never really know where your visitors originated from.